More than just a book mobile

We believe that love stories—the good ones, the messy ones, the ones that make your heart race—deserve to be discovered in the wild. Not through an algorithm that thinks it knows what you want, but through the genuine surprise of stumbling across a book that speaks to you.

Romance novels get a bad rap sometimes, but we know better. These are stories about hope, about people figuring out how to be vulnerable, how to choose each other, how to build something beautiful together. They're about second chances and first loves and everything in between. And honestly? The world could use more of that.

Our purpose is simple: to bring you the love stories that make your heart skip a beat and connect you with fellow romance readers who get it.

Every great love story deserves to find its reader, and every romance reader deserves to find their tribe. Whether you're team enemies-to-lovers or a friends-to-lovers devotee, whether you prefer your heroes grumpy or sunshine-y, we're here to make sure you never run out of reasons to believe in love.

Our vision for Chapters & Chocolate is to become Arizona's sweetest surprise—a book mobile that shows up with the perfect romance novel and chocolate pairing you didn't know you needed. We dream of those moments when someone discovers their new favorite author at a farmer's market, or finally finds a romance with a heroine who looks like them.

Ultimately, we see Chapters & Chocolate as proof that love stories deserve to be celebrated everywhere. We want to champion romance authors, create unexpected moments of book joy, and show up wherever people gather with really good stories and really good chocolate. One book mobile, one romance novel, one perfect pairing at a time.

Celebrate curious hearts. Romance is for everyone, whether you're a longtime fan or someone who thinks they don't like the genre. We love helping people discover that perfect book that changes everything, and we're here to guide you to your next great love story with zero judgment and lots of enthusiasm.

Cultivate real connections. We believe in the magic of people bonding over a really good book. Our mobile bookstore creates instant communities wherever we park, connecting romance readers and celebrating the genre that believes in happily-ever-after.

Protect the freedom to read. Love stories in all their forms deserve to exist and be celebrated. We stand firmly behind every author's right to tell their story and every reader's right to find the books that speak to their heart.